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SAMSUNG RISING -The Inside Story of the South Korean Giant That Set Out to B CAIN, GEOFFREY

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Artikelomschrijving

Can the Asian giant beat Apple? Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows. How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multimillion dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice, and Lee quickly became obsessed with creating a tech empire. Today, Samsung employs over 350,000 people - over four times as many as Apple - and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20% of South Korea's exports and sells more smartphones than any other company in the world. And furthermore, they don't just make their own phones, but are one of Apple's chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost. A sweeping, insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.
Taal: eng
Aantal pagina's: 416
Verschijningsdatum: 10-03-2020

Specificaties

MerkBUSI/ECO/MAN ** Import
CategorieOverig
Tags 2200107251376 9780593236703
EAN Code
Per STUK:2200107251376
Per STUK:0000059323670
Per STUK:9780593236703
Artikelcode0010725137
VerpakkingSTUK

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